Hi, I’m Daniela — designer, writer, and creative director behind Lunaria Design Studio. For the past five years, I’ve been building soulful brands for heart-led founders, writing personal essays that toe the line between poetic and practical, and having some really good conversations about what it means to create something that feels like you.
The Lunaria Letter is a home for all of that and a little more.
It’s part studio diary, part journal, part cosmic love note to the creative process. Here, I share stories and reflections from life inside and outside the studio, branding wisdom with soul, thoughtful resources, and conversations with other founders who are building beautiful things — from the inside out.
You’ll find recurring columns like:
🫧 Above and Beyond — a personal essay and current obsessions, a peek into what’s moving me lately—books, beauty, rituals, ideas.
☁️ The Brief — where branding meets the stars. Insights, tips, and astro-aligned strategies for building a brand that feels like you.
🎨 The Moodboard — a revolving door of inspiration, open tabs, art, mood shifts, and gentle provocations. A space for whatever’s lighting me up.
✨ In Their Orbit — intimate conversations with soul-led founders, exploring the stories, missions, and magic behind the brands.
This Substack is for you if:
You’re a brand builder, a soulpreneur, or a curious creative
You love good storytelling, design that makes you feel something, and little rituals that make the everyday feel sacred
You want more beauty, more intention, and less noise in your inbox
Think of this space as the slower, softer side of creative entrepreneurship — where we talk about the why as much as the how, and where being multi-passionate isn’t a flaw, it’s a feature.
Why subscribe?
Subscribe for free to receive Above and Beyond — a monthly personal essay and peek into what’s been moving me and my business lately: books, rituals, and more.
Upgrade for $5/month to unlock the full Lunaria Letter experience — all four columns, delivered with heart and intention:
Above and Beyond — reflections from the in-between, plus current obsessions
The Brief — branding tips and astro-aligned insights for building with soul
The Moodboard — inspiration, art, and whatever’s lighting me up right now
In Their Orbit — soulful conversations with founders and creatives
A thoughtful mix of creativity, strategy, and storytelling — made to support you (and your brand) from the inside out. You will also get access to the entire publication archives.
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Join the crew
Be part of a community of people who share your interests. Participate in the comments section, or support this work with a subscription.
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